Picnic Isn’t Your Average Private Label Brand

Published

May 15, 2023

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Most of us are pretty accustomed to doing our grocery shopping in person.

Picnic, however, is a Dutch grocery delivery business that’s an app-only service, and the brand has a range of 2,000 products. Recently, they turned to UK strategic design consultancy big fish to build a new packaging range from scratch.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover