Coca-Cola has unveiled a new global brand identity for its soda brand Fanta. Designed at the direction of the Coca-Cola global design team, they brought in a whole-ass creative village to revamp the design system, with JKR on packaging and imagery, Brazilian artist Lucas Wakamatsu on illustrations, motion identity from Gretel, Colophon on typography, Tim Marsella on lifestyle photography, and Martin Wonnacott on product photography.
Fanta, Cola-Cola’s second-oldest brand, has long had different brand executions globally. Beginning this year, the Atlanta-based Coca-Cola will give Fanta the same unifying treatment it previously did with brands Coca-Cola and Sprite.
