The menopause market is vastly underserved, and while the period industry has recently received a bit more attention, the menopause space hasn’t quite kept up. Yet, the industrial design and innovation consultancy Morrama has designed Luma, a concept for a management platform that uses AI and 3D printing to tailor compounds to women as they experience menopause.

The brand’s refreshing packaging system highlights a soft, gradient pattern. Moving away from a medicinal aesthetic and into one that takes a more holistic wellness approach is thoughtful, keeping the brand approachable and knowledgeable. The underserved menopause space now feels a bit more empowering thanks to Luma.