McCormick Announces First Significant Packaging Change In Four Decades

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McCormick has announced an update to its signature red top packaging.

The redesign, performed in-house and in collaboration with their partner agency Davis, features a new cap called “SnapTight” that promises to keep spices fresher. It marks the first significant change in McCormick’s packaging in nearly 40 years.

The new red and black caps close with a clear, audible snap, giving consumers confidence that the jars are sealed. Additionally, the jar shapes are updated, losing the neck in favor of a more straightforward cylinder.