Benefit Cosmetics is a beauty brand founded upon an original mission to stay genuine. The brand is rooted in authenticity and approachability, created by a pair of twins from Indiana farmland who became models and makeup artists.

The international brand has made a name for itself with locations in 59 countries across five continents, more than 3,000 Brow Bars, and 85 Boutiques worldwide. And with such a wide-ranging reach, the brand has recently implemented some sustainable choices with its packaging design.