Ajax Ploosh – A trusted brand accelerating “waterless” cleansing

Cleansing is fundamental for hygiene and health, yet the category struggles with moving sustainability forward in an impactful way. Single Use plastic is a top concern for consumers, the products of liquid cleaners contain 10% actives and 90% water. No wonder that few small tablet lifestyle brands have started to launch to the market, yet with mixed results when it comes to their product’s efficacy. Ajax is our power brand with efficacious proven formulas that can make a true difference in sustainability through its scale. Ploosh Ajax is the story of an engagement, a story of a few people inside our company that want to innovate and offer a new way of a zero waste cleaning solution. We are all consumers, in search of meaning and transparency.