While Mojave Mallows has only been around for two short years, they’ve already gone through two packaging refreshes, which is certainly not uncommon for your average startup brand.

But for this brand of hand-cut, non-cylindrical marshmallows, they wanted to try something different, exploring different color treatments, vintage aesthetics, and, most importantly, getting rid of the product photography that graced the bags. We spoke with Mojave Mallows’ co-founder and Stephanie Chan (and creative director at Stephanie Ka-Man Chan) about moving away from squishy marshmallow photography and the brand’s deliciously psychedelic typography.