KOKOMO's Vibrant Simplicity Adds A Splash Of Color To The Aisles

Who doesn't love a packaging system that's as vibrant as it is minimalistic? ZAK Design Studio designed the packaging with KOKOMO with lively simplicity in mind. The brand's logo represents the bowls that some of the products come in, and by keeping the bowl-shaped window and geometry consistent throughout the packaging, consumers are introduced to the brand's entire line of products. Additionally, each of the product's color palettes is determined by the flavors within, creating a rainbow-hued line with earthy, natural undertones.

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Nourishing, plant-based foods that are inspired by the sun and created for you. KOKOMO believes that summer is a state of mind that should embraced 365 days of the year. From fresh, nourishing, plant-based bowls and burgers, to delicious smoothies and snacks, KOKOMO is a staple for food that is better for you. We worked alongside the plant-based restaurant to establish their brand identity and everything that goes with it. Packaging design, website design, store signage and hoarding – you name it, we had a hand in designing it.

The logo is representative of a few core pieces of the KOKOMO brand - the sun, the bowls they offer, and the joy that both bring. We utilized this lockup within the packaging, often creating a unique opportunity to create a window that showcases what is inside the product. This custom diecut is a unique treatment of the logo, while also doubling down on the showcasing their product offering within a bowl type shape. KOKOMO has become an iconic restaurant amongst the plant based and vegan communities in Vancouver, and we’re extremely proud to have played a small part in their success.