STORMBRANDS has crafted a dynamic packaging system for Tropicana’s latest product, Tropicana Kids Smoothies, aimed at young consumers. The design agency has worked with Tropicana for over five years and was recently tasked with creating a playful, optimistic, and distinctive brand identity to differentiate Tropicana Kids Smoothies from competitors. The design needed to cater to parents and children by providing essential information about ingredients, nutrition, and sustainability for parents while offering children an engaging design. The result is a thoughtful approach that successfully balances what parents need and what kids want, making Tropicana Kids Smoothies an appealing choice while aligning with Tropicana’s iconic identity.

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies.