Liberty is a renowned British brand known for its stunning prints and dedication to the world of art and design. The brand recently jumped into the fragrance space with the launch of its new brand dubbed “LBTY.” The packaging and visual identity for the brand is designed by Pentagram’s Harry Pearce and Jon Marshall, perfectly appropriate as Pearce performed the initial Liberty rebrand in 2020.

Inspired by the brand’s rich print archive, the collection is an homage to Liberty’s artistic legacy and its continued dedication to pushing retail boundaries.