Weâre already halfway through 2022, and weâve had no lack of remarkable brand refreshes. So far, the best redesigns of the year are a diverse mix of brands, brand identities, and goals. Some refreshes include functional and sustainable packaging as well.
Longstanding brands refresh themselves every year, but weâve seen a few great examples in the first half of this year, including Kraft Mac & Cheese and Barilla. We also saw newer projects already outgrowing their identities and undergoing a significant revamp, like upstart beverage brands Vina and Slug Club.
One trend that endures are brands flattening and minimizing their visual identity. Less continues to be more in branding, and flat design is popular to the point of being boring, but the rebrands below do a great job avoiding dullness and getting lost on the shelf. So while 2022 might not be as dramatic and plentiful as the previous year (thanks, supply chain), the redesigns are still rolling in and giving brand design nerds plenty of ammunition for their spiciest of takes.
