Pack of the Month: B&B Studio Gives Border Biscuits a Bold, Modern Refresh

Published

July 1, 2022

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Since 1984, Border has been one of the leading biscuit brands in Scotland, but even they had to admit—their delectable treats were starting to look a little stale.

In launching a new chocolate-covered range of treats, they turned to B&B Studio to take a chainsaw to their existing identity and packaging and create a more unified, perfect biscuit brand. The new and improved wordmark, a single line under the letter “O” that says they’re all about the cookies, speaks to the overall theme of “crafted with care” and is the centerpiece of the refresh.

We spoke with Shaun Bowen, creative partner at B&B Studio, about helping the beloved brand break away from beige and creating a thoroughly modern biscuit with a refined identity.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.