Summer calls for ice cream.
The warmer weather inspires a craving for rich, creamy, and tasty ice cream scoops. That means reaching for classics like strawberry, chocolate, or vanilla ice cream for the more basic of us.
But Brooklyn-based brand Van Leeuwen is anything but pedestrian, offering delicious and unconventional frozen treats that include odd flavors like Kraft mac-and-cheese. This season, Van Leeuwen and retailer Walmart partnered up once more to bring approachable summer-inspired ice cream flavors like Campfire S’Mores, Summer Peach Crisp, Honey Cornbread with Strawberry Jam, and an Italian-holiday-inspired Espresso Fior di Latte Chip nationwide. But one limited-edition flavor is raising eyebrows and generating interest—Grey Poupon with Salted Pretzels.
The partnership with famed mustard brand Grey Poupon features a blend of sweet ice cream, a honey dijon swirl, and salted pretzels. Pints sport a mustardy hue that might belong more in the Dwight Shrute fashion collection than in the ice cream aisle. Van Leeuwen and Grey Poupon harmoniously share the same amount of co-branding prominence on the cups and pint lids.
“Walmart is a great partner, and we are thrilled they have welcomed us back to launch five summer-themed flavors nationwide,” said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream, in a press release. “The Van Leeuwen team couldn’t be more excited to allow Walmart shoppers to try out what is sure to be the next internet-breaking ice cream flavors of the summer, including our latest collaboration with Grey Poupon.”
Van Leeuwen’s new flavors are available nationwide, exclusively at Walmart. But if you live in the brand’s native NYC and want to get your hands on some Grey Poupon ice cream, be ready to take a trip to New Jersey instead of a Van Leeuwen scoop shop, as Walmart has no stores in the city.
Images courtesy of Van Leeuwen.
