Love is in the Hair with Zipeng Zhu's Pride Packaging For Jonathan Van Ness's JVN
by Bill McCool on 06/24/2022 | 2 Minute Read
Just in time for Pride, art director and designer Zipeng Zhu of Dazzle Studio has collaborated with Jonathan Van Ness’s haircare line JVN and designed the packaging for a special-edition version of one of their most popular products—the Air dry Cream, an absolute must-have product for reducing frizz and maintaining some serious hold.
The outer packaging sports the usual boldly colorful razzle-dazzle style of Zipeng Zhu and carries a swirl of penetrating rainbow colors and near-gradients. The elegantly designed packaging designed for Pride essentially slaps the rainbow on the box, melts it down, and whirls it about into a calming melange of bright, glowing color.
What’s more, all of JVN’s products are 99% plastic-free. The tube of Pride Air Dry Cream gets made using aluminum and, save for the plastic cap, is 100% recyclable. Van Ness’s brand has made sustainability a top priority, and using infinitely recyclable materials is critical for the brand.
"I was contacted by the creative director from JVN Hair, Wanyi Jiang, to create this limited-edition Pride Collaboration with them," said Zipeng Zhu to Dieline. "The concept of the packaging is 'Love in the Air.' Since it's the Air Dry Cream, we want to fill the atmosphere with love and Pride. I created a dreamy graphic filled with moving colors that capture that essence."
The Pride Air Dry Cream is available now directly at JVN.
Images courtesy of JVN.