Analyst firm Fortune Business Insights projects that the global cannabis beverage market will grow to $19 billion by 2028. They also have a lot going for them—infused beverages can be made with low sugar and far fewer calories than beer, while highs can be more controlled and don’t require fire or pipes. Little surprise that beer companies like Molson Coors, Pabst, and Lagunitas are already testing the weed-infused waters.

MTV mainstay Rob Dyrdek and DJ Diplo are now joining these beer behemoths with Leisuretown.