DIELINE AWARD WINNERS REVEALED

Biotech Veterans Announce Trace®, a New Bacteria and Fecal-Infused Hand De-Sanitizer Spray For Natural Immunity

by The Dieline on 04/01/2022 | 3 Minute Read

Trace, a new wellness startup founded by two former German biotech executive assistants, is proud to announce a new topical health treatment scientifically proven to strengthen the body’s natural immunity against common infectious diseases. 

Developed by Dr. Christina Luftschloss and Jonas Verschlimmbessern, Trace is the world’s first desanitizing topical spray—a direct response to the prevalence of hand sanitizer worldwide. 

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“The pandemic has impacted all of us in ways we never could have imagined,” says Dr. Luftschloss. “One of which is the destruction of natural flora on our hands due to excessive application of hand sanitizer. Through the regular use of Trace, the restoration of your epidermal microbiome is convenient, easy, and fun.”

The aptly-named replenishing spray contains trace amounts of common pathogens blended with additional immune-boosting ingredients, specially formulated to replenish 99.99% of germs with no harsh chemicals or additives. 

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Editorial photograph

Trace partnered with Los Angeles brand studio Herman-Scheer to develop a clean, refined visual identity and cohesive launch campaign to help bring the startup to market.

Anchored by a bold sans serif wordmark and abstract brandmark, Trace’s branding takes inspiration from mid-century modern Scandinavian design and scientific medicinal brand aesthetics, featuring warm earth tones and vibrant colors across minimal packaging that leans heavily on clear, blocky text to get their message across.

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Editorial photograph

“We’re always seeking partnerships with forward-thinking brands founded to enrich the lives of the end-consumer,” said Herman-Scheer Chief Creative Officer, John Scheer. “We were excited to work alongside a company like Trace that’s innovative, efficient, and, quite frankly, a little bit crazy. Because insane is what turns heads, and innovation bordering on the absurd gives us the best avenue for attention, change, and boundless opportunity.”

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Editorial photograph
Editorial photograph

Trace will be available at select retail stores across the United States, with early access available to invite-only email subscribers.

“We cannot express enough thanks to Herman-Scheer for their valiant go-to-market efforts that led us here,” exclaims Dr. Luftschloss.

Expect to see Trace everywhere soon when it hits shelves in early August.

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