Olive oil and vinegar are popular delicacies to bring back from a vacation in Greece, so Fable decided to create a set that brings the history and tradition back to the bottles. Boo Republic designed the packaging for Fable, and through an illustrative design and simple typography, the packaging is quite intricate through its subtle reference to history.
One of the most common gift packs that one can take home after their vacation in Greece (except ouzo and statuettes), is olive oil and vinegar. The two main ingredients for a greek salad. Taking this tacky and almost “bad-tourist-practice cliché”, in this Domestika course we will try to create a brand that will give this duet its glory back and connect the artefact to the land and culture it was produced. The solid connection for this project, is a famous Aesop’s fable. The fable of “North wind & the Sun”. The two of them disputed as to which was the most powerful. The victor would be the one who could first strip a wayfaring man of his cloak. A “duel” that fits perfectly as a notion to the olive oil and vinegar ratio in a salad.
