This Cereal Box Has Found A Loophole To Tackle Period Poverty

Published

March 10, 2022

Filed under

Beauty & Health Packaging, Food Packaging

Nearly one in four people who menstruate struggle to pay for menstrual care items, which is an unfortunate truth. Many people must often choose between purchasing food or period care products when money is tight.

In honor of International Women’s Day, creative agency 72andSunny teamed up with nonprofits PERIOD., Free the Period, Ignite, No More Secrets, and The Flow Initiative to create Loopholes’ fictional cereal brand. This campaign showcases the severe healthcare issue that millions of people face.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover