Pulp Pantry Redesigned Packaging Makes An Eco-Friendly Impact On the Saturated Chip Market

Farm Design is a Los Angeles-based multidisciplinary branding agency with a mantra of cultivating brands to help them grow. The agency recently worked with Pulp Pantry, a snack company with sustainability at the forefront, to redesign the Pulp Chip bag to reflect the brand and the product more accurately. 

Because Pulp Chips are the only grain-free veggie chip to give a second life to pulp, Farm Design tapped into this unique selling point by creating a unified packaging system around the eco-consciousness of the brand.

The new chip bag ditched the top-heavy coloring system and plain typography and implemented a refreshing use of white-space, dynamic typography, and encapsulating line and ingredient illustrations.  

And while the new chip bag feels outwardly refreshing, utilizing the grainy textures and thoughtful off-white bag reminds consumers that sustainable snacking can still be enjoyable and delicious without being outwardly cliche. The new packaging feels as approachable as it does eco-conscious, and the visuals are to thank. 

While the chip aisle might be overly saturated, brands like Pulp Chips can impact the shelves thoughtfully and beautifully every once in a while.