According to venture capital firm Signal Fire, there are over 2 million professional content creators, aka folks whose full-time job is producing content shared across social media and streaming platforms. According to that same study, the number of amateur creators is much larger, with over 46 million part-time producers.

Despite the size of this blossoming industry, there was a surprising gap in the functional beverage space specifically designed for content creators, who often stream or film for hours on end. There are plenty of beverages aimed at boosting and maintaining athletic performance and physical recovery. And yet, there are no beverages formulated for content streamers’ needs for maintaining mental sharpness, creativity, and mood.