Breaking the traditional rules of graphic design, invade design created a label for the hot salsa brand Alacrán of Sopetrán. The fiery color palettes paired with the poignant type treatments and scorpion illustration create a packaging system full of flavor. The detailed fire cut-outs on the top of the rectangular label add the perfect creative touch and an unspoken touch visually representing the spice levels within. This is a brand full of personality, and it’s charming to see how it comes to life through the packaging alone.
We are going to spice up things a little bit around here and for that, let’s start with a bit of context. A few years ago, one of our studio members decided to move to his farm accompanied by his family to spend the COVID-19 quarantine. Between intense days of video calls, leisure moments and casual kitchen encounters, the idea of making a hot sauce using the great harvest of habanero peppers that were available at the time emerged.
