Attitude Announces Latest Plastic-Free Personal Care Line, Oceanly
by Rudy Sanchez on 10/05/2022 | 1 Minute Read
Canadian personal care and household brand Attitude has announced its newest sustainably-minded product line, Oceanly. Oceanly’s 19 products are not only vegan and plant-derived, but Environment Working Group (EWG) verified.
What's more, the brand is plastic-free, and the cardboard packaging comes from FSC- certified cardboard.
TDesigned by Attitude's in-house studio, the entire Oceanly line features durable, square-shaped, push-up cardboard tubes. The brand uses a marine-inspired color palette of blue, purple, coral, green, yellow, and grey, and the Oceanly logo has a playful wave shape. Sans typography balances the logo’s serifs, and the parent brand Attitude gets represented along the top of the cap.
“For ten years, Attitude has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging," said JF Bernier, Attitude CEO, in a press release. “Oceanly is the latest evolution of this founding mission and arguably our most game-changing advancement to date. Clean, vegan & plastic-free, the line is helping to create positive change on a global level and provide the best products for people and the environment.”
Attitude’s Oceanly follows the brand’s EWG-verified Leaves personal care line of solid bars in plastic-free packaging.