Who would have thought that the skincare industry would ever lose it’s soft colors, dainty typefaces, and delicate touches. Taxi Studio recently worked with skincare brand Vice Reversa to create packaging for the line that’s more reminiscent of something that belongs in the tech industry, but, excitingly, it works. It’s clear that this brand is a market disrupter in the best possible way.

Gone are the days of slapping on a bit of vitamin E cream and hoping for the best. The skincare industry has gone tech, and more and more people are demanding DIY dermatologist-grade treatments at home.