We’re Eating Up Incredible Eats Plays’ Edible Cutlery

Incredible’s goals with creating an edible cutlery line were to spark curiosity and fun in consumers; to fundamentally take away the fear and confusion around making a sustainable choice. The founder, Dinesh Tadepalli, was inspired to start the business when he received one too many plastic spoons when getting ice cream with his family. He began to think about the impact these spoons were having on our planet, our oceans, and how this would affect the lives of his children as they grew up. Dinesh knew he had to make a difference: he sold his home and put everything he had into creating edible cutlery.