Adaptogens have taken the food and snack markets by storm. Known also as healing herbs and superfoods, it’s been said that adaptogens can help with everything from bloating to neurological issues. Yoe! superfood bars were designed to help mental clarity, immune support, stress relief, and energy. With packaging designed by Sophie Greenspan, it’s clear that these bars were created to heal based on the soft color palette and calming illustrations.
YOE! is a new brand of nut-butter bars. They’re named for their hometown of Yoe, Pennsylvania. Each bar features an illustrated superfood ingredient such as rhodiola, cacao, hawthorn, or reishi. ITC Avant Garde lends a subtly retro touch and a calming color palette balances out the whimsical illustrations.
