The Coronavirus pandemic dramatically increased the consumption of single-use plastic via the creation of PPE, use of disinfecting wipes, and online shopping packaging. Because of this, cosmetic brands have more responsibility than ever to minimize the amount of plastic across their products.
Due partly to hygienic purposes, the beauty industry is the top offender for creating plastic waste, contributing 120 billion units of packaging every year. Sadly, most of it is not even recyclable.
The use of refills has gained traction within the cosmetic space in recent years, as they prolong the use of material value, minimizing the need for new materials and lower CO2 emissions. But whether thatâs through refillable pouches, biodegradable materials, or durable and reusable aluminum packaging, beauty brands need to work with consumersâ habits to ensure sustainable credentials donât mean a compromise on the offering and user experience.
