Featured image for La Carrera's Olive Oils Are Bringing More Color To Our Kitchens

La Carrera's Olive Oils Are Bringing More Color To Our Kitchens

by Chloe Gordon on 04/26/2021 | 2 Minute Read

Have you ever seen an olive oil so cheery? I hadn't realized that I never had until I feasted my eyes on La Carrera's packaging designed by Superfluido. Each extension's colors are unique yet compliment each other and are clearly part of a more extensive set. The geometric design adds a layer of texture, and keeping the logo small and centered allows the focus to remain on the color system. La Carrera's packaging is as unique in the olive oil market as it gets, and I'm confident in saying that I would no longer hide my oil in the cabinet, but instead, I'd accessorize my kitchen to match. Bold statement, but these oils are packaged too nicely to hide. 


Editorial photograph

Packaging design for extra virgin olive oil from the first harvest, produced by La Carrera, for all product range: picual, eco, frantoio y arbequina. Our challenge was to unify the entire range under the same design, in a flexible and coherent way, which allowed to grow and unify varieties. It was fundamental to develop a colorful, cheerful and shocking solution, far from the older ones. The bottles are combined with each other, connecting by a geometric pattern based on a color palette.

Editorial photograph
Editorial photograph
Editorial photograph

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