Want To Keep Heritage Brands alive? Get Nostalgic

Published

December 15, 2021

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There are numerous chocolate brands on the market, but when asked to think of one on the spot, most of us would be quick to say Mars, Cadbury’s, or Hershey’s.

There’s a reason these brands remain at the forefront of people’s minds, and it’s not just because their product is delicious. It’s because they have managed to update their branding to attract contemporary audiences while still leaning into distinct codes that made them so recognizable in the first place.

The Power of Nostalgia

Thomas Herman

Thomas is Co-Founder and Marketing Director at creative agency, Path. Passionate about using design to bring about positive changes for people and the planet, Thomas co-founded Path in 2003 at the age of 27, after cutting his teeth as an Industrial Designer at pioneering brand design consultancies, Holmes & Marchant and 1HQ. With experience spanning everyone from startups to established market leaders, Thomas’s ambition at Path is to make brands better in every dimension, by empowering them with transformative strategies and impactful creative solutions, so consumers can live the lives they want, with the utmost responsibility.