Hop Atomica’s packaging pays close attention to the alchemy and science that goes into craft brewing while also utilizing a typeface that feels straight out of Baz Luhrmann’s adaptation of The Great Gatsby. It has a hip personality, with just enough touches of luxury and refinement, what with all of the contrasting gold and aluminum silver.

Of course, they also have beers called “Schwing” and “Freakin Stoked,” so what do we know other than that we want to drink it now.