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Golden Rule is the Mid Century Inspired Margarita I Need In My Life Right Now

by Andrew Gibbs on 09/14/2020 | 2 Minute Read

This is the margarita I need in my life right now. Designed by Nicola Broderick, the Golden Rule brand pack bar-strength cocktails in a can. The cans feature vintage matchbook style, mid century inspired illustrations to tell the story of each cocktail. 

This is the margarita I need in my life right now. Designed by Nicola Broderick, the Golden Rule brand pack bar-strength cocktails in a can. The cans feature vintage matchbook style, mid century inspired illustrations to tell the story of each cocktail. 


Golden Rule is a series of cocktails that are perfect for on the go! Enjoy chilled or pour over ice. Made with quality ingredients, these cocktails pack a punch and are ideal for weekend getaways, bachelor parties, or traveling to your next destination. These cocktails stand out among the pack in a cooler full of beer, or on the shelf at the market, Golden Rule cocktail’s surprise and delight those who are curious to give it try.

Our aim was to disrupt the to-go spirits category by producing bar strength cocktails a novel 100ml cans. We centered the design around matchbook-style illustrations to tell the origin stories of each cocktail, starting with Margarita at your favorite Cantina. The bold use of color was sampled from Mid-century ephemera to give the matchbooks that 3 color print authenticity.

Editorial photograph
Editorial photograph
Editorial photograph

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