We love a good road trip story, and thankfully 133 cafe has brought the story of LADY BAC cold brews to life in gorgeous fashion. Each parchment label tells a story about LADY BAC traveling to and interacting with the various regions from which the cold brews originated. The decidedly Vietnamese elements, like the illustrations contain gold embellishments that make LADY BAC a luxurious coffee-drinking experience.
133 cafe has created a range of cold brew products with coffee beans from Ethiopia, Kenya, Colombia & Dalat (a hilly region in Vietnam known for its coffee beans). Their ambition is to create many more cold brews in the future from beans from all over the world.
In designing the packaging for the brand, KI Saigon wanted to bring out the vivid personalities of the places from where the beans came from. Yet they wanted something truly Vietnamese to represent the brand.
