We’re loving the bright and inviting design for the biggest convenience store chain in Sweden, Pressbyrån. The warm earth grey paired with the sunny yellow remind us of the earth and the sky, and are not busy enough to distract from the beautiful illustrations of people living their life underneath a golden orange sun. The illustrations represent every-day people doing every day tasks like flying a kite or delivering the mail, small reminders that life happens in these moments. The way the illustrations interact with the colors as if they’re land is the beautiful marvel of the design.

We at Super Tuesday design agency in Stockholm have created a new bold yet sweet design for Pressbyrån’s disposable On the Go-material. Pressbyrån is Sweden’s biggest convenience store chain and needed an updated after 5-6 years of the same look.

Background / Insight