Franklin Pet Food Meal Kits Get Rebranded
by Shawn Binder on 08/17/2020 | 1 Minute Read
Franklin is getting a face-lift. The redesign for this pet food brand utilizes a modern font and label system, featuring adorable and personable illustrations of some furry friends. By utilizing block coloring on the labels, and pairing them with the incredible illustrations from Marie Assénat, this is a pet food brand design-forward pet owners will appreciate.
Franklin are natural, grain-free, simple and balanced recipes suitable for all dogs and cats.
Heloise Asselin works on the global redesign of graphic codes, packaging, print, artistic direction of the site, production, animal casting and artistic direction of photography.
- Art director: Héloïse Asselin
- Illustrator: Marie Assénat
- Photographer: Charlotte Navio (pets) Lisa Raio (still life)