Play Nail Colour Is Nothing But Fun

by Shawn Binder on 07/02/2020 | 2 Minute Read

As if painting your nails couldn't get any more fun, Play Nail Colour comes along. The pop-art approach of the design means vivid colors, a, dare we say it, playful font that work in harmony with cartoon stripes. Together these three elements create a P, to indicate Play as a brand. The packaging for the nail colors itself is a marvel. The bottles designs are the real hero of Play, though. Shaped perfectly like tops meant to spin are the most innovative and fun nail-polish design we've seen in years. 

Create a lot of nail colour options with the Play range.

The nail polish colour will be perfectly stirred while the bottle in form of a spinning top is rotating. Mix colours playing and have fun with the manicure.

Working on this project as a designer I wanted to enhance a real fun of manicure and add a movement to the brand, and at the same time surprise and bring something new to the beauty market.

Video: https://vimeo.com/417494865

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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