Oio Lab Blends The Abstract With Ritual

Oio Lab creates skincare products based on natural ingredients, consisting of organic, cold-pressed oils of the highest quality and plant extracts obtained using innovative methods. The brief was to ensure their traditional knowledge and wisdom of rituals, combined with advanced ingredients, was reflected in an innovative and artistic approach to appeal to their conscious consumers. We were responsible for graphic design development, including packaging identity creation. We art directed 3 photoshoots, finessed the logo lines and shapes, developed and designed all packaging, re-skinned the website and produced all online and print materials, including merchandise such as; postcards, bags, stickers, newsletters, presentations. We continue to act as brand-guardians for ongoing work.

Treat your skin deliciously with Oio Lab's new line of oils. By utilizing vibrant colors and abstract shapes, the design team has created a new brand identity that invokes the feeling of familiar ritual, while injecting new and fresh elements that allow Oio to cut through the shelf clutter. 

Abstract, modern art and use of vivid colours was a request from the client. A fusion between magical rituals and symbolic plants was our inspiration, to insure we showcase the superior ingredients but in a minimalistic, playful and artistic way - which is especially demonstrated in the packaging design and creative photography. Vibrant orange is the core brand colour, to reflect warmth and strength. Colourful blobs embody the oil substance of their products and act as brand devices, flowing within the logo and springing to life in animation. Oio is 100% honest about their products ingredients, so whilst the oils are stored in violet glass to preserve vitality, we also created animations with transparent 3D bottles to further exemplify this.