"Proud Eagle" Coffee's Branding Soars High
by Shawn Binder on 04/29/2020 | 2 Minute Read
The brand design for "Proud Eagle" utilizes lined patterns and a character eagle to create a system that is both captivating & authoritative. In the crowded coffee space, it can be difficult to stand out, but "Proud Eagle" looks like the brand for coffee aficionados and java newbies alike.
Coffee line includes different flavors and types of coffee. Packaging for each taste is marked with a colored plate and helps to identify the product to the consumer.
"Proud Eagle" is a brand that produces coffee to be proud of. The eagle as a symbol of freedom, strength and greatness has become the basis for the formation of the character of the brand. "Proud Eagle" coffee for those who seek to reach the top and appreciate the rich taste of life.
- Tutor: Leonid Slavin