Austin 101 Flips Whiskey's Traditional Design Cues

by Shawn Binder on 04/23/2020 | 2 Minute Read

Austin 101 Light Whiskey is true to it's name, utilizes white labels and type where traditionally the whiskey space utilizes dark hues. The typography features slight curves to the lettering, proving that Austin 101 will continue to bend the rules of the whiskey design category. Austin 101 makes us want to kick back on sunny porch with a glass on the rocks; the perfect spirit for imbibing during the day. 

Austin 101 Light Whiskey intentionally challenges the industry standard that whiskies, usually bold in flavor, should be accompanied by dark tones, a wooden bar, and masculine design. This new light whiskey plays with the idea of lightness through design and photography to communicate its more delicate flavor and distinction from other whiskies on the market.

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Editorial photograph
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