Featured image for Cid Is The Apple Of The Cider World's Eye

Cid Is The Apple Of The Cider World's Eye

by Shawn Binder on 12/07/2020 | 2 Minute Read

The redesign for Cid's craft ciders is a playful departure from the previous modular design. The redesign utilizes a fun, cursive typeface for the logo that is approachable and charming. Each of the flavor variants utilizes a subdued color palette that is trendy yet unpretentious. 

The four illustrations appear as if they've been created using charcoal, and each incorporates apples (the main ingredient in hard cider, duh) in a fresh way. By allowing each variant of Cid to have its own character and personality, it gives the consumer an opportunity to pick a bottle that best represents them and their flavor choice. 


Cidrerie Milton a mandaté lg2 afin de créer un univers original pour sa gamme brassicole de cidres, Cid. Pour la nouvelle image de cette gamme, un style à la fois classique et ludique a été développé. Sous forme d’illustrations, quatre animaux et la pomme prennent vie sur les emballages, donnant lieu à des situations cocasses. Ainsi, honneur est fait à l’audace de l’entreprise, tout en s’adressant efficacement à une cible plus jeune.

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Cidery Milton tasked lg2 with imagining a unique world for their craft beer-inspired line of ciders, Cid. A style that manages to be both classic and fun was created for the range’s new brand image. Four illustrations—each featuring a different animal and an apple—come to life on the packaging in an amusing way. Again, tribute was paid to the company’s boldness while effectively speaking to a younger target.

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