Fressco: A Juice Brand For The TikTok Generation
by Shawn Binder on 12/02/2020 | 2 Minute Read
Fressco has the design juice! This funky juice brand combines hyper realistic depictions of fruit alongside vibrant illustrations. This is a brand that forgoes subtly in exchange for colors that grab your attention and force you to pay attention. The typeface has a distinct medieval feel that brings a juxtaposition to the modern color scheme and illustrations. Together, Fressco feels like a brand made for the TikTok generation, with a design as fresh as the juice inside.
Fressco is an organic juice and shake brand. Conceived with the unconventional goal that its consumers enjoy a moment of escape, all while immersing themselves in the contrast of its faithful origins and the freethinking present.
The challenge was to build a brand identity that combines an against-the-ordinary communication strategy and a present with an antique-yet-creative approach.
The colors are expressive and bright, building a system that implies a sense of reinvention, communicated in their packaging where each one is a little bit different depending on the flavor. This goes in contrast with its typography full of the fressco’s heritage, which people will never accuse of lacking nature. Illustrations dated from 16th-century botanical calligraphic artwork by Georg Bocskay and Joris Hoefnagel support this individuality.