While a lot of us will look back on 2020 as the year defined by the global coronavirus pandemic, it was also indelibly marked by demonstrations held in cities worldwide in protest of police brutality and racially-based systemic injustice sparked by the death of George Floyd while in police custody.

Lead in large part by the Black Lives Matter movement, these calls for the end of racial injustice ignited other conversations surrounding race, including the depiction of Black people in media. Brands that have long used visual elements, that when created, were accepted broadly in a more inequitable society, are suddenly taking tangible steps at removing racist imagery. Brand mascots such as Aunt Jemima, Mrs. Butterworth, and Cream of Wheat’s Rastus are now on the verge of getting removed or reimagined to be less racist.