DDW Recharges Energizer With Brand Reinvention

by Shawn Binder on 08/30/2019 | 2 Minute Read

There are arguably only three or four house-hold bunnies in the history of forever. You’ve got the Easter Bunny for all you religious-types out there, Peter Rabbit, sure, and the Playboy bunny if you’re into that sort of thing.

Lastly, there's the Energizer Bunny, who appears to be finally getting his due. 

Editorial photograph

Partnering with design agency DDW, Energizer's new line of batteries is bold and lighthearted, with a radiant, well-organized packaging system as well as a new battery design.

Alongside the iconic logo of Energizer is the brand’s pink bunny mascot who has been rocking the same pair of Risky Business Ray Bans for the past 27 years. On this iteration of the packaging, this dude is giving you a thumbs up like a good buddy might encourage you to talk to a cutie in the club, or offer to sell you uppers last minute at a music festival. 

Editorial photograph
Above; before on the left, after on the right.

As a response to the global brand that is Energizer, DDW developed a strategic solution and a packaging system that's both highly organized and extremely flexible, ensuring it works effectively in every market of the world. You can also color us surprised as we had no idea the Energizer Bunny doesn't exist in every global market-in some parts, there's Mr. Energizer, a muscle-bound battery whose as tireless as he is full of protein shakes.

That said, cheers to you, Energizer Bunny. May you continue to beat your bass drum like you’re living your best life. 

Editorial photograph

You may also like