As demonstrated at this past yearâs Dieline Conference, the conversation around sustainability is growing and impacting how designers and brands evaluate their choices for packaging. Our experience at this yearâs CPG expos revealed that marketers are starting to push the boundaries of their sustainability initiatives and what story to tell on the pack, specifically regarding certifications and claims.
âThe impact of on-pack messaging is clear in the fact that half of the consumers who choose the food/drink products they buy based on sustainability efforts refer to on-pack information when making decisions.â