If you’re a dog owner, then you know you want what’s best for your furry friend. Luckily for you, Petco has a new natural private label that’s filled with goodness like canine probiotics for their digestive health and Omega-3 fatty acids for healthy skin and coat. To take things even further, they enlisted design studio Bulldog Drummond to create bold, clean packaging that focuses on the benefits and delicious flavors.