Wholehearted Delivers Delicious & Nutritious Food For Your Pup

by Casha Doemland on 08/13/2019 | 2 Minute Read

If you're a dog owner, then you know you want what's best for your furry friend. Luckily for you, Petco has a new natural private label that's filled with goodness like canine probiotics for their digestive health and Omega-3 fatty acids for healthy skin and coat. To take things even further, they enlisted design studio Bulldog Drummond to create bold, clean packaging that focuses on the benefits and delicious flavors.

Editorial photograph

A lively, lighthearted design that stands out on the shelf while seamlessly connecting to the core brand.


With the Targets, Whole Foods, Safeways and Walmarts of the world becoming masters in home-grown private label brands, pet specialty was lagging behind for Petco. They identified the opportunity to develop their own new-to-world, better for pets, natural line of products and they asked Bulldog Drummond to help them build it.

Editorial photograph


WholeHearted. A new natural private label brand aligned with Petco’s values. Together we dug into what makes the company and their people tick. We built a connected and compelling brand platform that resonates both internally and with customers alike. Beautiful, bold design that features real stories of pets and their pet parents helps the brand stand out on crowded shelves. The result is WholeHearted—a brand that delivers the goodness needed for more joyful moments between pets and their owners (and equally significant business results). 

Editorial photograph


Facebook Twitter Email

You may also like