This Coffee Comes With a Whimsical Yet Elegant Look

by Natalie Mouradian on 07/11/2019 | 3 Minute Read

From the whimsical illustration style to the elegant black and gold color scheme, this coffee packaging stands out. Big Blond Bear designed the folklore-inspired branding and packaging for Seven Districts Coffee Roasters.

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“‘Coops Roast’ was a long awaited dream for Ben and Ellis; two mates, who, since school, dreamt of operating their very own coffee roasters. Zip forward a few years, and the dream is actually alive and beating, caffeine flowing through its veins, with good sales, a growing customer base and a product that is well beyond its competition.”

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“As ‘Coops’ grew, they found it harder and harder to explain themselves, their ‘why’ (see Simon Sinek) and how it related to their brand. Initially they could just rely on the great product, but then, when it came to growing beyond single sales, they both knew they had to stop and re-examine their brand story.

Originally called ‘Coops Roast’, the name derived from Ellis’ daughters’ name - which is heartfelt, but wasn’t something either founder thought had real depth in relation to their company. They and anyone employed by them needed a story they could stand behind and share. One thing was clear, they both had a love for their hometown of Lincoln and after many coffees, deep chats and a few runs around their hometown of Lincoln, we whittled down from 284 names to just one - Seven Districts.”

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“We’re proud to be from Lincolnshire, where we sipped our first coffee, burnt our first bean and celebrated our first roast, perfecting our craft as we grew; naturally we wanted our own coffee to be inspired by our home.

Many-a-great tale have been shared over a cup of the ‘dark brew’ and doubtless many more will still be told; to carry the heart of our homeland to the world, we want you to enjoy yourself a cup inspired by the folk-lores woven throughout these Seven Districts of Lincolnshire.”


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“Lincolnshire is a county filled with ancient history, beautiful heritage and age-old folklores. We wanted to take some of these to the world and share their passion through the stories woven throughout these seven districts.

Each of the single origin coffees are named after a folklore from each of the seven districts, taking the unique profiles of the coffee roasts and matching them to the qualities found in the various districts throughout Lincolnshire.”

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“Each bag carries the accompanying folklore and each folklore has been given a beautiful illustration by the hand of illustrator Hannah Wheeler, to help bring these long-lost stories back to life. From the Blind Byard who’s hoof-prints can still be seen, to the Great Bell that can still be heard, we’re carrying our home-town stories to the world.”


Agency - Big Blond Bear
Design - Isaac Stott
Illustrator - Hannah Wheeler

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