If you’re a fan of Hitchhiker’s Guide to the Galaxy, then the moment you see the word “Milliways” you’re instantly transported to the restaurant at the End of the Universe, and for a good reason, as it serves as the main inspiration for the name of Milliways’ sugar-free gum.
As the first product to hit the market, the all-natural gum is the first stop on a tour of healthy food across the galaxy with UK-based design studio Hawk & Handsaw producing out of this world designs. The “chicle” gum-base merges the mythology of Mayan culture with the idea of placing a hero in the design who not only rids you of bad breath but also pollution as it’s plastic free.
Wanting to try the adventurous watermelon sugarfree gum for ourselves, we reached out to James Taylor, creative director & founder of Hawk & Handsaw to collect all the details we could.
