Francis Ford Coppola has been a fixture in Hollywood for four decades, earning his first Academy Award in 1969 for best original screenplay along with co-writer Edmund North for Patton. He would go on to more acclaim with The Godfather series of films, but also saw success in other ventures, including hospitality and wineries.
Of course, it’s fitting that Coppola teamed up with the Oscars for the exclusive premiere of his latest creations—The Final Cut 91st Edition Rutherford 2016 Cabernet Sauvignon and the Final Cut 91st Edition Rutherford 2016 Chardonnay. Both wines were only available to attendees of this year’s Academy Awards and the Governor’s Ball.
The labels—which took five years to develop—feature a zoetrope from the director’s personal collection. Zoetropes are an animation technique that predates film, and they produce the illusion of movement using a series of still images behind slits. The viewer watches through these slits as movement causes a strobe-like effect. Superseded by film, the technique is still used occasionally in art installations, train station ads, and vinyl records.
