Lion Heart Kombucha Is Bringing a Bright and Friendly Vibe

by Natalie Mouradian on 09/26/2018 | 3 Minute Read

Murmur Creative created this bright and friendly packaging for Lion Heart Kombucha, a local Portland kombucha brand.“Lion Heart Kombucha is a local Portland company and has been making consistently delicious kombucha for years. Their kombucha is high quality, low sugar, and awesomely healthy.”

“Lion Heart Kombucha is a longtime studio favorite, so we were absolutely thrilled by the opportunity to reimagine this unique beverage brand. Lion Heart liked the way their former logo incorporated a heart to represent love and positivity and a lion for courage and strength. While working on the rebrand we decided to steer away from the representational imagery of their former logo and focus instead on more symbolic elements. We wanted the logo to reflect the fresh and lively qualities of the brand in a more mature context. The lion’s face is secretive and wise, while the mane holds Lion Heart’s playful, more whimsical, qualities.”

“Using Lion Heart’s new brand identity as our guide, we developed new packaging for all six of their flavors. We also recommended a new tagline “Dry Kombucha” in order to call attention to their low sugar profile. Inspired by the logo and the playful elements in the lion's mane, which incorporates tea leaves and simple droplet shapes, we designed a custom flavor pattern for each flavor to adorn the bottles. These custom flavor patterns highlight ingredients specific to each flavor. Additionally, a large droplet shape is depicted on the front by using the rounded top of the glass bottle and the big color block behind the logo.”