Freytag Anderson designed the clean yet visually-appealing packaging for Algorithm, a California coffee brand that prides itself in incorporating science within their coffee roasting practice and craft.

“Algorithm are a pioneering leader in specialty coffee. Sourcing small lot, single origin coffees that are exceptional in flavour and also good for the environment. They use the latest coffee science and brewing technology to source, roast and brew special coffees from all over the globe, ensuring quality by working with coffee farmers who are passionately dedicated to their craft.”

“Algorithm approached us to design a new packaging style for its range of single-origin coffees. Using their existing roundel design we updated their typographic approach to be bolder, more confident and have a better standout on shelf across a range of new packaging.