Graphical House and Paper Tube Co. teamed up to create this refreshing design for Saalt, a menstrual cup aimed to create a high-quality product for women. The design is feminine but not in an over-the-top way, instead opting for a more neutral color scheme and delicate yet modern typography.

Challenge: Saalt empowers women via a period care product that can change lives. It estimates it has one-tenth of a second to make the right impression, then the education can begin.

Solution: Package the product in a way that immediately expresses a sense of quality and care for what lies within, then use the act of un-packaging as a tactile, instructional aid to convey how the product works.