Makers & Allies Designs Elegant Packaging For Tangent Wines
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Located on the central coast of California in San Louis Obispo sits Edna Valley, home to the Niven Family Wine Estates, the parent vineyard to Tangent. Established by the Niven’s back in the early 70s, this vineyard has stayed in the family throughout the years with a handful of wines being released each year from classics like Sauvignon Blancs and Pinot Gris to their own “Ecclestone,” a mixture of six exotic white grapes and millennial Kool-Aid Rosé.
As a nationally recognized and award-winning winery, Tangent knew they needed to elevate their current design to something that could match the flavors of the wine inside. To get the job done, they reached out to Makers and Allies, an agency from the same neck of the woods to do just that.
We spoke with Sarah Deiter, Co-Founder and Creative Director of Makers & Allies to get the low down on the design process for Tangent’s new, complex wines.
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